FOR INSURANCE PROVIDERS
From new clients that just discovered you to existing ones who are contemplating a renewal, it's important to ensure that the customer experience is positive across all phases. To build client relationships, create loyalty, drive repurchasing and compel referrals, provide ongoing communication and support that builds trust and adds value.
PROVING YOU ARE
AN INVALUABLE RESOURCE
To build trust and loyalty, it's important to position yourself as a trusted expert by sharing timely industry updates, advice and information about additional coverage opportunities. While the message matters, so does the format in which it is delivered. Imagine the perceived value difference between an email and a branded product that communicates your key message. An email may be deleted in one quick click, but a useful product will be held on to. With each use, your name will be brought back to the forefront of their mind. Branded umbrellas with attached marketing collateral outlining the need and benefit of umbrella insurance is a sure way to engage your clients and drive the purchase of additional coverage.
Prior to policy lapse, send out an easily mailable gift to encourage policy renewal. Promotional spice sleeves are a unique way to connect with consumers and increase awareness when a policy is about to expire. The strange shape of the mail will cultivate anticipation while the spice tube inside will boost memorability and encourage interactivity. The inclusion of lemongrass, with its myriad of health benefits, highlights your commitment to health and safety while providing a useful gift that shows your recipient that you value them. Boost the experience and increase the likelihood that the gift will be used by including recipes. Intertwine a custom hashtag to encourage clients to share their culinary creations with you on social media. This consumer-generated content may even spark new leads.