The inspiration for Promo Assets developed from a passion for the craft of products. I love seeing the transformation of simple materials into a tangible object that transmits meaning and value. Stimulated by the idea that the creation of great branded merchandise should be fun and accessible, I established Promo Assets as the solution to an intricate industry with countless product and embellishment options.

Only 25 at the time, the business originated out of my parent's basement. During the days, I worked full time for Promo Assets, developing the business and getting it off the ground. At night, I worked as a bartender to ensure my employees would be financially supported. A year later, I took the leap of faith and poured all my time and energy into Promo Assets. We spent sleepless nights ensuring orders were produced correctly and took solace in thank you emails and reorders. 

When Promo Assets was founded, our biggest mission was to take the friction out of purchasing branded merchandise. I wanted to simplify the process and offer meaningful solutions to meet specific brands’ needs. That is still our biggest mission today.

I am excited about where Promo Assets is headed and would love for you to be part of that journey.


Nick Pfister,

Promo Assets Founder



Our team is a driven + fun group of visionaries who specialize in creative branding. We work together to give our clients a one-of-a-kind experience that will help strengthen their brand. We help our clients create groundbreaking campaigns centered around impressive branded merch. 




Nick Pfister
Brand Experience Director


 When he is not at work, you can find Nick on the water or reading a book. Looking for the best cheeseburger in town? Nick's got your answer. 


Kalen Ousley
Logistics Specialist


Kalen is an avid reader, talented leatherworker and pocket knife collector. You can commonly find him at a live concert or spending time with his family on

their farm. 


Delaney Schaefer
Account Management Intern


Delaney is a dedicated Kentucky sports fan (#GoCats), Harry Potter fanatic and avid traveler. Her favorite place to roam is the aesthetic streets of Amalfi, Italy.


Alyssa Ethington
Account Executive


Alyssa is a habitual morning coffee drinker, docuseries junkie and late-night snacker. 


Amber Ousley
Production Specialist


  From hand embroidery

to jamming out on the guitar, Amber is a creative soul. She loves watching horror movies, eating pizza and spending time with family.


Chaney Willett
Marketing & Communication Intern


Chaney has often been described as an “old soul.” When she’s not working on her master’s in Communication, Chaney can be found reading, writing, or making niche playlists on Spotify.


Madison Wallace
Marketing Director


Madison is a self-proclaimed salty snack connoisseur, knitting novice and avid commercial watcher


Victoria Smith
Graphic Design Intern


Victoria is an at-home barista with a serious passion for experimenting. She’s a cat lover (but not in the crazy way) and nerds out over unique, bold typefaces.



Our group of strategic-minded creatives compose meaningful + memorable branded experiences.  We are powered by passion and value progress over perfection. Want in?