Updated: Jun 29, 2021
More and more, socially conscious consumers are looking for and supporting brands that share their values of environmental sustainability. Therefore, it’s important to show consumers that you’re committed to reducing waste and supporting environmental issues. One way to do this is by selecting promotional products that communicate and support your current sustainability efforts. There are two things to keep in mind when selecting branded promotional products:
Make sure the promotional product carries out your brand’s mission of environmental sustainability.
Eco-friendly products are a great option when trying to align your promotional efforts with sustainability. These products contribute to green living and the conservation of resources. Plus, they have been shown to have a favorable effect on consumers' opinions of brands. Enhance your brand’s promotional strategy by selecting products that are made from natural and recycled supplies. Consider offering a way to replace one-time use shopping bags with a durable, recycled shopper tote. Made from recycled polyethylene terephthalate (PET), this bag was created from plastic containers such as peanut butter, salad dressing and household cleaners. Include this fun fact on a tag to help communicate your brand’s commitment to environmental sustainability.
Select promotional products that prompt longevity by choosing useful, reusable items.
Consumers are more likely to keep promotional products when they are well-thought-out, useful items that fit their lifestyle. The longevity of the products you select now translates into enduring, positive brand perceptions each time the product is used, maximizing your return on investment. Valuable products fulfill a need and increase the likelihood of continual use for years to come. Consider offering reusable stainless straw sets. With eco-friendly packaging, this set of three straws and straw cleaner is perfect for individuals who hate using disposable, plastic straws that contribute to environmental pollution.
Let us help select purposeful, reusable and eco-friendly products that showcase your brand’s environmental sustainability initiatives! Email firstname.lastname@example.org to speak with a member of our team.