Producing one custom glass successfully is straightforward. Producing more than 72,000 of them across three separate programs requires consistency at every stage. For Wild Turkey, Promo Assets managed three large-scale production runs using the same clear rocks glass and screen-printed brand artwork. Each program followed a 4 week production schedule, requiring careful coordination between artwork approval, decoration, quality control, packing, and delivery. Maintaining a consistent imprint across thousands of individual pieces was central to the program. Glass placement, print coverage, and overall presentation needed to remain reliable from the beginning of each run through the final packed pallet. The completed glasses were bulk packed, palletized, and delivered directly to Wild Turkey. Across three separate programs, Promo Assets produced more than 72,000 glasses—demonstrating the planning, vendor coordination, and production oversight required to execute branded merchandise at scale.